FLEXIBLE. PRACTICAL. EXPERIENCED.

A fractional CMO is a partial Chief Marketing Officer. Fractional CMOs are hired guns that come into your organization, quickly assess and analyze your business’ marketing activities, develop a strategy and then start executing on that strategy.

Consultants typically assess your business then develop a strategy. The frustrating part of consultants? They don’t implement their strategy so you’re left to solve the real-life issues associated with executing the plan. You end up spending too much time wrestling marketing issues to the ground.

ZellDog is different. We assess, strategize, receive your buy-in and then start implementing. We put the infrastructure—tools, people, and processes—in place to begin delivering immediate results. Our secret sauce is in setting up with a system that allows marketing to operate without the day-to-day hassle for you. We guarantee we’ll work ourselves out of job within 6- 9- mos. No need for the ongoing expense of a CMO on the books.

Fractional CMOs are ideal for companies in transition, fast-growing businesses, or any operation that lacks executive leadership to manage all marketing activities and personnel.

You only pay for what you need. There are no ongoing HR costs for salary and benefits, executive perks, or severance packages. This is a turnkey pay-as-you-go CMO model designed for maximum flexibility. We operate as a central part of your executive team - without the high-cost of fully acquiring and retaining top talent.

Yes. This is one benefit of a fractional CMO. We take full responsibility for marketing budgets, personnel, plans, activities, etc. We function as a regular CMO hired to any company.

Yes. If there is an existing marketing team, it’s critical that those resources are rolled into the business’ overall marketing operations. For example, you may have a staffer who only focuses on social media posts. As your CMO, we may discover that adding design and video responsibilities to their plate is an effective and cost-efficient way to increase your marketing output. We take the heavy lifting of maximizing human resources off your plate.

Yes, if you’re willing to consider some on-going expenses for contract or P/T employees to take over marketing maintenance when the ZellDog engagement ends. We are most helpful in developing the right marketing strategy and getting it off the ground to meet ongoing business needs.

If you’re looking for one particular marketing initiative for one particular moment in time (e.g.: we have a launch coming up and need a launch party planned), then ZellDog is not a good fit.

No problem. Our primary goal is to help you achieve a self-sustaining marketing function that can carry on without the high expense of an executive CMO. We are available for “spot-check” consults after stepping away—typically on a quarterly basis.

Inviting us to become part of an on-going team is a high compliment and deeply gratifying to us. It reaffirms that we’ve delivered demonstrable value to your business. If this is something you’re interested in pursuing, let’s talk. (But, in the meantime, we have a lot of work to do prove our value and get your marketing running like a finely tuned engine. Let’s get to work!)